Tiviz created a custom AR experience for BNL BNP Paribas on the occasion of the Internazionali BNL d’Italia, a tournament of which BNL is the main partner. The activity was offered to the public during the two weeks of the event, inside the BNL booth at the Foro Italico.

The experience, integrated into the YouAR BNL web app and accessible via QR code, allowed users to place a virtual tennis court in the real environment, complete with the official scoreboard at the back of the court. The 3D model was developed in full compliance with the visual identity of the Foro Italico tournament.

Interaction took place in real time: users could simulate a serve, adjusting the power of the shot based on the dynamics of their touch on the screen, with the goal of scoring an ace.

The experience was accessible via tablet, directly through the browser, with no installation required.

The project included the design of the playing environment, integration on the YouAR BNL platform, development of the interactive logic, and the creation of the sound design, featuring dedicated music and sound effects synchronized with the main actions.