Tiviz designed and produced the 3D video for the launch of La Molisana’s new 100% biocompostable packaging, developing a visual narrative that connects the product with the values of nature and sustainability. The project also introduced a more contemporary and sophisticated visual language, with particular attention to lighting, materials, and the presentation of the packaging. The approach draws inspiration from premium product communication, reinterpreted in a way that remains fully consistent with La Molisana’s brand identity.

Featured on the brand’s homepage, the content showcases the ‘Farfalle al Bronzo’ packaging set amongst wildflowers.
The setting accompanies the unveiling of the new packaging and immediately conveys its identity through a
minimalist composition that is consistent with the project’s message.