The Gastronaut came to life within the exhibition schedule of Brand – BolognaFiere through video content designed for the stand’s LED wall. Starting from the essence of the brand – exploration of Italian taste, careful selection and territorial roots – Tiviz has developed a creative reading that transforms the brand icon, the fork, into a real explorer. A visual journey that crosses Italy, where each stage reveals a product linked to a specific territory and its history, building a clear, engaging cultural narrative consistent with the brand’s values.

The products thus become monumental presences, inserted in symbolic places such as historic squares, excellent shops and traditional markets, transforming themselves into iconic urban sculptures. Each scene pays homage to Italian craftsmanship, telling not only the taste but also the hands, culture and traditions that generated it. An emotional itinerary that celebrates craftsmanship, strengthens the link between brand and territory and increases the perceived value of Il Gastronauta as an ambassador of Italian taste. The video was created by combining our creative vision with the power of artificial intelligence, to shape an immersive and contemporary visual experience.