For the occasion of the release of the new Superman movie, Tiviz produced two social reels for the OVS Kids and Warner Bros Italia profiles, showcasing the key moments of the activation dedicated to the superhero in the flagship stores of Corso Buenos Aires and Via Torino, in the heart of Milan.

The videos documented the setup of the Superman photo opportunity available in selected stores, the customization of the spaces with themed LED walls and digital totems, and the launch of the new kids’ collection inspired by the DC universe. The goal was to enhance the immersive in-store experience and bring it online through dynamic content designed to engage families and brand fans.

Tiviz also managed the casting of the video’s protagonist, selecting the model who interpreted the experience authentically and engagingly, in line with the brand’s style and target audience.